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LEAL BRANDING
Personal Branding & Image Consulting
We transform perception into authority: aligning business strategy, premium aesthetics, and non-verbal communication
Unique Value Proposition
Strategic Approach
Blending business strategy with premium aesthetics and non-verbal communication
P.I.C. Method
Proprietary system aligning Presence, Identity, and Communication
Measurable Impact
Elevating authority, confidence, and professional impact
P.I.C. Method — How It Works
Presence
First impression & non-verbal communication
  • Posture and body language
  • Voice and etiquette
  • Context-appropriate dress codes
Identity
Values, visual signature & strategic narrative
  • Core values alignment
  • Visual brand consistency
  • Personal storytelling
Communication
Message, storytelling, LinkedIn/boardroom/media
  • Strategic messaging
  • Professional storytelling
  • Multi-platform presence

Standard Deliverables: P.I.C. Diagnostic · Presence Playbook · Dress Code Guides · Core Messages · 90-Day Plan · KPI Tracker
What We Do
Individuals (1:1)
  • Personal Image Strategy Consulting — align your presence with your ambition
  • Monthly Image Strategy Plan — ongoing guidance and adjustments
  • Repositioning Sprint (4 weeks) — fast track for promotions, presentations, and media
  • VIP Day — Boardroom Presence (1 day) — intensive preparation for critical meetings/pitches
  • Quarterly P.I.C. Mentorship — 2 sessions/month + personalised feedback
Add-ons: Style/Body Type Analysis · Personal Colour Analysis · Capsule Wardrobe · Personal Shopper/Stylist.
Companies
  • P.I.C. Leadership Academy (6–8 weeks) — executive presence, identity, and communication with KPI tracker
  • P.I.C. Front-Office & Sales (4–6 weeks) — visual/behavioural consistency & client experience
  • Corporate Image Policy & Dress Code — role-based manual and internal rollout
  • Strategic Branding & Image — diagnosis → guidelines → implementation
  • Keynotes & Workshops — executive presence, non-verbal, dress codes, leadership LinkedIn
Process
01
P.I.C. Diagnostic
Comprehensive 30–45 minute assessment to understand your current presence, identify gaps, and establish clear objectives for transformation.
02
Plan & KPIs
Detailed scope definition and timeline creation with specific, measurable key performance indicators tailored to your goals.
03
Execution & Metrics
Implementation of deliverables with ongoing follow-up and performance tracking to ensure measurable results.
Results & KPIs (Within 90 Days)
↑
Invitations
Events, committees, media opportunities
↑
Response Rates
LinkedIn & email engagement
↓
Decision Time
Faster closing rates
↑
Career Growth
Promotions & new responsibilities
Our clients experience measurable improvements in professional presence and career advancement within 90 days. These metrics demonstrate the tangible impact of strategic image consulting on leadership effectiveness.
360º feedback consistently shows enhanced presence and clarity in communication across all professional interactions.
Case Studies
Case #01 — Marketing Director (Services, PT)
Challenge: Inconsistent presence online and in the boardroom.
Intervention: P.I.C. Executive + LinkedIn Playbook.
Results (90 days): Increased LinkedIn responses; more event invitations; internal promotion achieved.
Case #02 — Sales Team (Technology, PT)
Challenge: Inconsistent visual/behavioural client approach.
Intervention: P.I.C. Academy + role-based manual.
Results (60 days): Higher closing rate; improved internal NPS scores.
About Patrícia Leal - CEO Leal Image Consulting
I am a Specialist in Personal Branding & Image Consulting and creator of the P.I.C. Method. My background in Political Science & International Relations, plus a Master's in Management, gave me what is rare in image consulting: strategic thinking, business vision, and sharp reading of human contexts.
I work to ensure your image is no longer "just aesthetics" but a leadership asset — visible, coherent, and measurable.
My commitment: clarity, sophistication, results. Less noise, more intention; less makeup, more presence.
Signature: strategy + premium aesthetics + non-verbal, with measurable authority, confidence, and impact.
Frequently Asked Questions
Online or in-person?
Worldwide.
Confidentiality?
NDA available; cases can remain anonymous.
Certificate?
Yes, we issue a certificate of participation.
Timeframe for results?
4–12 weeks, depending on programme & schedule.
Your presence, at the level of your ambition.
Book your P.I.C. Diagnostic now and discover how we can elevate your professional presence.
Leal Branding · Portugal
Email: patricia@lealbranding.com
LinkedIn: /in/in-patricia-leal
Instagram: @patricia.lealimage
© 2025 — P.I.C.® Method. All rights reserved.